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the right cup

September 21, 2017

Food & Drink

Verdict: Crud

Are The Right Cup Enthusiasts Being Led By Their Noses?

The Right Cup is supposed to trick people who hate drinking water into drinking water, but make them think they’re drinking a flavored drink. But does it work?

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UPDATE: The Right Cup has joined my Red List as a no-go.

“Hmm, that sure is a lovely cup of strawberry juice.

“Oh, wait, silly me. It’s only water!

“Wow, thanks to this amazing invention, my mind once again tricked me into thinking I’m enjoying a lovely strawberry juice.”

Yeah, seems like a bit of a stretch, doesn’t it?

Fooled into thinking water is good

It was a noble idea. The company behind this miracle was going to get people to drink more water, but fool their minds into thinking they’re drinking a flavored drink.

The Right Cup’s launch was a huge success.

But one needs to ask…

Marketing gimmick?

Does the cup fool your mind into thinking you’re drinking something sweet, or did the marketing campaign fool you into throwing money at a gimmick?

The verdict is in. The Right Cup earned enough one star reviews on Amazon to secure a place on my Red List.

Bad ratings

Here’s a breakdown of ratings:

  • amazon.com/Right-Cup-calories-Carbohydrates-preservatives/dp/B071JM3XYL
    • 70 ratings
      • Average rating – 3.6 out of 5.
        • five stars – 50 percent
        • four stars – 10 percent
        • three stars – 9 percent
        • two stars – 4 percent
        • one star – 27 percent

Then there’s another listing, but I can’t make out who’s behind it. It says lotus.flower, so I’m not sure whether it’s a The Right Cup product. It looks like one:

  • amazon.com/Summer-Novelty-Lotus-flower-Flavored-Drinking/dp/B074WNBTKB
    • One rating
      • Average rating – 1 out of 5.
        • five stars – 0 percent
        • four stars – 0 percent
        • three stars – 0 percent
        • two stars – 0 percent
        • one star – 100 percent

That’s enough bad ratings to keep me from reaching for my wallet.

Big brouhaha

The Right Cup campaign came with major fanfare.

Experts chimed in, claiming the idea behind The Right Cup was sound: outsideonline.com/2046281/can-right-cup-turn-water-coke.

People pounced on it. It seemed revolutionary. I almost bought one for my wife.

But, alas, it doesn’t work as well as the marketers would have us believe.

Water be water

Water, whether drunk from The Right Cup or from a glass, still tastes like water.

And yet, so blind are we when it comes to the weight loss industry, that we’re falling for the Modius too.

The Right Cup won’t gather dust for long before (yet) another weight loss product joins it.

I can’t blame the creators of these products. If people stop falling for this sort of thing, there would be less of them on the market.

Stop trusting this stuff

If you want to lose weight, stop putting your trust in gimmicks. The main problem is not what you eat or drink, but the discipline required to eat and drink the right things. No weight loss gimmick can fix a lack of discipline.

The discipline you need to eat well is the same discipline you need to use whatever ridiculous contraption you’ve bought to use for weight loss.

Find an eating plan that’s good for you and stick to it, and grow a taste for water. It’s delicious.

As for The Right Cup using your olfactory sense to make water taste like a sweet drink?

Something smells off…